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A 3-meter freezer filled with seafood? Refrigerators and freezers trigger a "preservation war"
Release Time:
Jan 31,2024
When it comes to hoarding, it's inevitable to have a refrigerator or freezer at home. In fact, before the epidemic lockdown was lifted, there was a wave of hoarding, and many families chose to purchase an additional refrigerator or freezer to stock up.
When it comes to hoarding, it's inevitable to have a refrigerator or freezer at home. In fact, before the epidemic lockdown was lifted, there was a wave of hoarding, and many families chose to purchase an additional refrigerator or freezer to stock up. However, as the epidemic has passed, people have also returned to rationality in hoarding goods. According to data from Aowei Cloud Network, from January to July 2023, the size of China's home cold market was 62.3 billion yuan, including 55 billion yuan for refrigerators, a year-on-year increase of 4.0%, and 7.3 billion yuan for refrigerators, a year-on-year decrease of 8.2%. The development of the household cold market has returned to normal.
In terms of household storage, the freezer market has seen a slight growth after five consecutive weeks of decline. According to offline monitoring data from AVC, sales in the 36th week of 2023 increased by 7.8% year-on-year. Among them, large freezers in household scenarios increased by 53.7% year-on-year, vertical freezers increased by 18.6% year-on-year, and dual temperature freezers increased by 17.2% year-on-year. In terms of commercial storage, AVC monitoring data shows that commercial refrigerators increased by 25.5% year-on-year, while commercial freezers increased by 53.1% year-on-year. With the surge in demand for seafood products, commercial refrigerated and frozen products have entered an explosive period.
From this perspective, the impact of Japan's nuclear wastewater discharge on the market is limited, and the demand for household appliances will not be released too much. AVC predicts that during the upcoming Golden Week promotion period, the omnichannel retail sales of the refrigerator market will reach 7.52 billion yuan, a year-on-year increase of 2.9%, and the omnichannel retail sales of the refrigerator market will reach 520 million yuan, a year-on-year decrease of 22.5%.
However, some industry insiders believe that although hoarding has limited impact on the sales of refrigerators/freezers, this event may become an opportunity for consumers to pay more attention to the capacity and freshness of products, especially freshness, when choosing refrigerators/freezers in the future. In addition to fresh ingredients such as seafood, meat, fruits and vegetables, as well as valuable items such as medicinal herbs and cosmetics, These are all items that need to be finely stored in the future, which undoubtedly places higher demands on the core functions of refrigerators and freezers.
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